Tuesday, July 10, 2018

Expanding Youth Ministry through Social Media

Before obtaining his role as an operator for Combatt Oil Field Solutions, family pastor and Lufkin resident Eric Garland headed the youth and children’s ministry for the Denman Avenue Baptist Church in Lufkin, Texas. Eric Thomas Garland now serves as the media director for the First Baptist Church in Bryan, Texas where he plans and creates video productions intended to raise the church’s media profile. 

Churches can leverage social media to reach a younger audience. Pastors and other spiritual leaders should use a variety of social media platforms to get their message in front of as many people as possible. A church’s social media presence can leave a lasting impression on youth, so it is important that its messaging is consistent and interesting.

While some posts can serve as reminders for upcoming events, it is important to include more engaging and inspirational content. The most effective posts have visual appeal, provoke conversation, and invite young people to respond and interact. Some topic ideas include highlighting the youth ministry’s recent achievements via video clips and sharing motivating lines of scripture.